Strategic marketing involves the systematic analysis of the strengths and weaknesses of your own firm, your competitors and the market itself. It enables a firm to develop and implement a plan of action with a much greater probability of success. This means that firms may also be able to...
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Preserving International Canoeing Heritage
By Brian Burton Wherever there is a channel for water, – there is a road for the canoe. Henry David Thoreau (1817-1862) There is a long and extensive history around the world of sea kayaking and canoeing. Natives in New Zealand, Australia, Canada, Britain, Scotland, South America, Africa and...
Classic Elements of Resort Design
Classic Elements of Resort Design By Brian Burton, Published in Resort & Recreation Magazine Designing resort and recreation facilities is much like problem-solving – you must understand the issues, define the goals, plan the steps, and generate solutions. Clearly defining the goal is intricately tied to understanding the issues....
The Five C’s of Writing Better Proposals
Proposals should be… Clear Write with clarity: Avoid the overuse of jargon and acronyms. Make sure the vocabulary is understandable to the widest possible audience. Have a colleague who is objective read it to you. If they don’t get it, chances are some of your other readers won’t get...
Improving Proposal Win Rates
Top 7 Points to Improve the Proposal Many engineering firms are guilty of repeating the same errors repeatedly in producing flawed proposals that involves incorrect presentation format and poor writing practices involving a number of other shortcomings. In the author’s experience the top seven points to remember are listed...