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Proposals should be…
Write with clarity: Avoid the overuse of jargon and acronyms. Make sure the vocabulary is understandable to the widest possible audience. Have a colleague who is objective read it to you. If they don’t get it, chances are some of your other readers won’t get it either.
Most individuals have a tendency to overwrite. Be precise with your language. Avoid run-on sentences and long meandering phrases when one or two words will suffice. Best practice involves writing proposals unto you think it’s perfect and then cutting it by 25%.
Use motivating language. Avoid merely listing features and make a point to explain the benefits the client will experience by using your services. Avoid generalities and use specific examples, charts and other tech geeks that will motivate the reader.
Make sure your content is consistent and has been double checked before submitting it. Also ensure that the formatting is consistent throughout the document.
Proper grammar and spelling are essential and this point cannot be overstated. Remember that it is difficult to proofread and edit your own work. If you must edit your own writing, ensure that you take a significant break so you can look at your work with fresh eyes.
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